
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
What to Do 12, 24, and 36 Months Before a Sale
Strong revenue doesn’t guarantee a clean exit. This breakdown shows what to fix 12, 24, and 36 months out—before buyers start digging in.
How Buyers Model Founder Risk
Buyers don’t just evaluate the business. They evaluate who it depends on. This article breaks down how founder dependency gets priced into every deal—and how to de-risk yourself before it does.