The Grey Brief

Insights to help business owners scale smarter, plan better, and navigate strategic transitions.

Shivam Shirolawala 4/9/25 Shivam Shirolawala 4/9/25

What to Do 12, 24, and 36 Months Before a Sale

Strong revenue doesn’t guarantee a clean exit. This breakdown shows what to fix 12, 24, and 36 months out—before buyers start digging in.

Shivam Shirolawala 2/20/25 Shivam Shirolawala 2/20/25

You’re Not Building a Business—You’re Building a Case for Value

You’re not just running a business—you’re building a case that buyers will underwrite. This article breaks down how to frame operations, margin, and systems in a way that maximizes enterprise value.

Shivam Shirolawala 2/5/25 Shivam Shirolawala 2/5/25

Buyers Read Your P&L Differently Than You Do

Your financials may look strong—but buyers apply a different lens. This article breaks down how investors evaluate risk, margin consistency, and founder reliance before they ever price a deal.