
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
How Buyers Model Founder Risk
Buyers don’t just evaluate the business. They evaluate who it depends on. This article breaks down how founder dependency gets priced into every deal—and how to de-risk yourself before it does.
Why Some Businesses Get Bought—And Others Get Studied Then Passed
Growth, margin, and clean books aren’t enough. This article breaks down why buyers walk away from businesses that look great—and what separates the ones that actually get bought.