The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
Why Some Businesses Get Bought—And Others Get Studied Then Passed
Growth, margin, and clean books aren’t enough. This article breaks down why buyers walk away from businesses that look great—and what separates the ones that actually get bought.
Buyers Read Your P&L Differently Than You Do
Your financials may look strong—but buyers apply a different lens. This article breaks down how investors evaluate risk, margin consistency, and founder reliance before they ever price a deal.