
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
What to Do 12, 24, and 36 Months Before a Sale
Strong revenue doesn’t guarantee a clean exit. This breakdown shows what to fix 12, 24, and 36 months out—before buyers start digging in.
You’re Not Building a Business—You’re Building a Case for Value
You’re not just running a business—you’re building a case that buyers will underwrite. This article breaks down how to frame operations, margin, and systems in a way that maximizes enterprise value.
Systemized Services Get Premium Valuations—Everything Else Gets Discounted
Buyers don’t reward service-line sprawl. They pay premiums for clean, repeatable operations. This article breaks down how systemization drives value—and what complexity really costs you.