The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
Buyers Read Your P&L Differently Than You Do
Your financials may look strong—but buyers apply a different lens. This article breaks down how investors evaluate risk, margin consistency, and founder reliance before they ever price a deal.
Fire 20% of Your Revenue
Most founders protect the wrong revenue. This article breaks down how to identify low-margin, high-friction work—and how to eliminate it without disrupting the business.
You Don’t Need to 10x—You Need to Grow the Right 20%
Most service businesses don’t need more revenue—they need more of the right revenue. Here’s how the best operators identify the 20% of their work that actually drives margin, value, and long-term exit potential.