
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
Where to Look First: 7 Places Value Leaks in Service Businesses
Most founders don’t know where their business is leaking value—until a buyer shows them. This article highlights seven areas where operational drag shows up and how to fix them before it gets priced in.
Buyers Read Your P&L Differently Than You Do
Your financials may look strong—but buyers apply a different lens. This article breaks down how investors evaluate risk, margin consistency, and founder reliance before they ever price a deal.