
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
Don’t Just Add Services—Add Margin
Adding services feels like growth—but often creates margin drag and buyer concern. Here’s how to test your service lines and focus where value’s created.
Systemized Services Get Premium Valuations—Everything Else Gets Discounted
Buyers don’t reward service-line sprawl. They pay premiums for clean, repeatable operations. This article breaks down how systemization drives value—and what complexity really costs you.