The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
Your P&L Looks Fine—But the Field Is Bleeding Margin
Your financials might look strong—but margin erosion starts in the field. Learn how to track job-level profitability, control operational complexity, and protect enterprise value.
You Don’t Need to 10x—You Need to Grow the Right 20%
Most service businesses don’t need more revenue—they need more of the right revenue. Here’s how the best operators identify the 20% of their work that actually drives margin, value, and long-term exit potential.