
The Grey Brief
Insights to help business owners scale smarter, plan better, and navigate strategic transitions.
How Buyers Model Founder Risk
Buyers don’t just evaluate the business. They evaluate who it depends on. This article breaks down how founder dependency gets priced into every deal—and how to de-risk yourself before it does.
The Founder Trap: Running a Business That No One Else Can
When a business only works with the founder at the center, buyers walk—or discount heavily. This article shows how to spot founder dependency and unwind it before it becomes a liability.